Branding

What are brand guidelines and why do you need them?

The way a brand looks is far more than just the design of the logo. This is just one artefact, comprising several elements. The brand guideline is a document containing the word mark and/or symbol, the primary colour scheme, secondary complementary colours, fonts and a set of rules on how these elements fit together. Brand …

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What is the reason behind the success of Reggae Reggae Sauce?

In January 2007 Levi Roots was invited to pitch his business on the BBC TV show Dragons’ Den, where he famously sang about his Reggae Reggae Sauce, earning his place as possibly the most famous participant to go on the show! The story behind the sauce though began in Jamaica in the early 1970s, where …

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Why integrate your brand into all graphic design elements?

Silly question? Well, not quite. All too often we see marketing collateral that doesn’t relate – to both the company its advertising and other collateral from the same business. While a storefront sign used to be all the branding you needed, these days, to succeed, you have to integrate your brand into every aspect of …

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