Digital Marketing

Good practice SEO techniques to include in your campaigns

Search Engine Optimisation (SEO) should be a constant part of your ongoing marketing strategies. It’s not just a one-time thing that can be left alone, nor is it as simple as just turning on a few switches. A good SEO campaign will include things such as keyword research, image optimisation, link building strategies, metadata research, …

Good practice SEO techniques to include in your campaigns Read More »

The benefits of creating landing pages for your Google Ads campaign

Landing pages are specifically designed web pages, intended to capture data or for lead generation. They are a great tool for Google Ads campaigns, allowing you to give the user all the information they need in high concentration and take out any unnecessary information. They focus the user’s attention on exactly what you want them …

The benefits of creating landing pages for your Google Ads campaign Read More »

How to create & refine the perfect keywords list for your Google Ads campaign

Google Ads can be extremely effective in gaining new business and more customers. You are able to capture potential clients who are searching for information about your products and services. Like all digital marketing techniques, the criteria list for a successful Google Ads campaign can be detailed, and there are always things you can do …

How to create & refine the perfect keywords list for your Google Ads campaign Read More »

Google Ads mistakes to avoid to optimise ad performance

We’re always on the hunt to get more from our marketing efforts. Who isn’t? If you’ve never used Google Ads (Pay Per Click or PPC) to drive traffic to your website, then chances are you’re missing out on a massive amount of website traffic! More clicks to your website can easily translate into more visitors, …

Google Ads mistakes to avoid to optimise ad performance Read More »

Scroll to Top