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5 graphic design tools to find more clients

5 graphic design tools to find more clients

It’s pretty common knowledge that clients and customers are the lifeblood of any company. A steady stream of new customers, as well as repeat customs, allows businesses to grow and fulfil the company’s vision.

Over the years, we’ve seen a lot of design trends come and go, which are used in design and marketing to attract new clients, and keep existing ones engaged. In this blog post, we are going to be talking about how to use graphic design to find more clients.

There are a few things that need to be done first before you can use graphic design as your selling machine. These are:

  1. Make sure it sits snuggly within your brand guidelines
  2. Don’t over populate it with information
  3. It needs to be recognisable and relate to your business.

What the designs need

It needs to be designed for a purpose. For example, you have the exact same information on a business card as you would on a leaflet. Imagine trying to squeeze all that information onto a little business card.

Don’t worry though, your customers will already know the purpose of each element. They’ll know a business card will mainly just include contact details and possibly a list of services, whereas a leaflet will say a lot more about who you are, how you can help and expand on your services.

Don’t even think about using colours that don’t relate to your branding. This will disconnect the design from your company! To get the most out of the design, it needs to feel like an extension of your business and branding.

What you could have designed

A-frames

An a-frame is a great way to promote your business, especially if you have a physical presence, such as a highstreet shop An a-frame used in this way can take your shop and branding outside, where all your potential customers are waiting to be enticed in.

Exhibition stands

An exhibition stand is a great way to make an impact at business events such as conferences, networking meetings and trade shows. Designed correctly, they can really help you stand out from the crowd and make an impact on your presence.

Roadside banners

When designed well, a roadside banner can make a great impact on potential customers, and if you get the right location, they can really help publicise your company. They are ideal for advertising events, or even for giving directions.

Posters

Posters are an ideal format for many uses. You can add all the necessary information onto them without it being over populated and busy in design. Much like roadside banners, the location of posters is critical to their success. The more you can get them placed in front of your target audience, the more likely they are to be noticed and help bring new clients to you!

Packaging

If you are selling a product, you definitely don’t want to be selling it unbranded! So make the most of this extra advertising space and make sure your product is memorable, even from the packaging. Use quirky shapes and types of packaging to make it stand out from the rest, but make sure your branding is prominent and noticeable when it’s on the shelf.

Let's all get creative together

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