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How much should a professional logo design cost?

How much should a professional logo design cost?

Whether you’re a startup or an established business, having a professional logo is beneficial on so many levels. It builds trust, helps you communicate with your audience to increase awareness and create an emotional attachment – and, can also help deliver new customers. But, how much should it cost? Or… how much are you willing to pay?

While the cost of professional logo design services covers a very large range, if you’re not in the graphic design industry, it may be confusing to know what a reasonable price is. The simple answer is that the price (and value) varies by designer. Logo designers are free to charge whatever they wish. It all depends on what they think their skill and expertise is worth to the project and client. Some may choose to charge extremely high prices, while others may choose to charge rock-bottom prices just to get business. To avoid confusion, try to stay within your price range and pay a price that you’re comfortable with. At the end of the day, the price should be fair and equal to the time spent on the task.

A basic logo design can start from roughly £200

For around £100, you should expect a simple logo design. A simple design is typically a logo with a well-defined company name and mark/motif, and it will represent you as a brand. The finished design should be clear, unique and professional.

The definition of simple will vary from person to person and from designer to designer, which is why it is important to find a designer who works with their clients throughout the design process. An experienced designer will be able to produce good work if they have clear instructions.

Bottom line: At this price point, you should expect a decent concept with a couple of rounds of changes.

An Advanced design may warrant a £400 to £800 price tag

An intermediate logo design with intricate shapes, patterns or fonts would typically costs twice as much as a simple design. This higher price tag may come with extras, including hidden meanings within the logo or variations for different uses. A reputable company will provide a number of concepts and revisions of each.

Bottom line: Spending more gets you more in the way of creative talent and additional design services. Expect a sophisticated logo, saved in a variety of formats for your print and online branding needs.

Complex logo design projects can run into the £1000s

If you’ve been in business for a while, and you’re ready to invest in the perfect, custom logo for the long-term, then it’s time to up your game! Investing upwards of £1,000 could get you a team of dedicated designers with the knowledge and expertise to develop a powerful, creative logo with just the right blend of shapes, colors and typography.

You’ll also get a higher level of specialty branding services, requiring art direction and long hours spent at the drawing table. A reputable company will provide you with full ownership of your logo design, including all the files, fonts and color codes.

Bottom line: This investment delivers more illustrative, complex logos with custom artwork and the right look and feel for your business.

At the end of the day, it’s all about what you can afford. Every business has to start somewhere and we are able to adjust and work around your budget. Overall, you should have confidence in your designer. It’s important to have a meeting to discuss your values, goals and your budget. , a good designer will not get annoyed if you feel it’s not the correct fit, but work with you to produce a logo design you’re completely happy with.

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