Imagine you just published your weekly blog, just like ours here! Which one of these results would you rather see…?
In the first image, there is an immediate rise in pageviews (10,000 in one day!). Then the views come crashing down to non-existent within a week.
In the second image, you can see there’s almost no traction for the first month. Then, slowly but surely, the views start consistently rolling in, averaging around 600 views a day without any signs of dropping off.
Fancy guessing which one you should strive for? It’s graph #2!
I know you crave instant gratification. We all do (that’s why sometimes I’ll throw a pack of doughnuts down my throat in one sitting). So the thought of graph #1 and 10,000 views in one day will give you just that feeling.
But, of course, that’s unrealistic for long-term success. Leave these statistics for the viral content goers. Fueling your article solely with social media and email marketing is a bit like launching a firework… it’ll be awesome for a bit, and then it’s just poof… gone!
You want (and need) sustained traffic. Think of it like investing – it’s never fun to stick £200 a month into an account you can’t touch, but that money will grow into something big in the future because you decided to play the long-term game. Graph #2 is like this. The data in the graph shows how the page slowly grew to bring in hundreds of visitors every single day.
Tip 1: Find your keywords
This isn’t groundbreaking stuff. Almost every SEO guide you’ll read starts out with finding a good keyword. Basically it’s finding a keyword that’s highly searched in the Google Keyword Planner Tool. Search that keyword to see what the competition is. Find the gaps and fill them with your content.
Tip 2: Build a sitemap
Here’s what a sitemap is, according to Google: “A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.”
Not having a sitemap is like when you’re trying to get somewhere, but your maps app isn’t working. A key thing to think about here are the web crawlers Google mention. These are like spiders that search engines send out to index your website. They will see every page and report back to their respective search engine with the information they found. If a web crawler can’t easily get to your pages via a site map, it can completely ruin your SEO changes.
Tip 3: Make sure your site is mobile responsive
If your site isn’t mobile responsive, you’re going to see a dip in analytical results for all your pages. Not only is this important for the sake of SEO, it’s also massively vital for user experience, with so much web traffic coming from mobile devices these days. You can check the responsiveness of your website using Google’s Mobile-Friendly Test.
Tip 4: Get your heading tags sorted
Heading tags – or H-Tags – are used to separate sections of your content. They’re numbered 1-6, and they actually have some substantial SEO momentum if used correctly.
Think of your heading tags like this:
They’re listed in descending order of importance.
- H1: This is generally the headline of the page. You only get one of these, otherwise you get penalised because search engines have no idea what’s supposed to be the main idea of that page.
- H2: These separate the big ideas of your content. Use them sparingly. They’ve got tremendous SEO power if you include your head term and try to work in long-form keywords, too.
- H3: These are the smaller yet still important headers of your content. They can be used for tools, tips, ideas or anything that falls under your H2 tag topic. Use these generously.
- H4 – H6: These aren’t as important. Use them for styling up your page however you want.
Visibility is key in boosting organic traffic, and we can provide the best practice optimisation for your website, which is the most beneficial to increasing visibility and helping you rank higher. Unlike Pay Per Click (PPC) services, great Search Enginge Optimisation (SEO) cannot just simply be paid for. It takes time and effort to optimise your website’s performance and it’s vital for the success of your website in the world of Search Engine Results Pages (SERPs). Our SEO services will help you not only climb the search rankings, but stay there too.