The homepage of your website is hugely important for engaging with and retaining users. The more relevant your content, the more likely your website is going to attract your target audience and prevent them from clicking the dreaded back button! In this post, we explain the first, and some of the most important, things visitors want (and need) to see when they land on your homepage.
Who you are
One of the first things your visitors want to see/know is who exactly you are. This doesn’t literally have to be images of you (the people behind the business), it can be more of what you’re about, your missions and your values. For example, ours starts with, “We’re a refined team of design and digital experts, based in Ely, Cambridgeshire, founded through a passion for great design and clever functionality. We can help you create, develop or refresh your brand identity, through website, graphic and logo design.” From here, we also have a link to our about page for people to find out more about us.
Talking about who you are will also help with first impressions and help start building the relationship between you and your website users. The language you choose to use here is very important as well, as showing personality while still being professional is key. Make sure you are giving the user the same personality that they would receive if you were meeting them face-to-face.
What you do
You need to let your visitors know exactly what you do. There’s no space for ambiguity here. Are you a high street shop? Do you offer a specific service? Are you selling a product? Your audience will want to know exactly what you can do for them from the off, as they don’t want to be trawling all the way through your website to find out the information that they want (and need!). Your website users are most likely researching for businesses like yours, until they find the best fit for what they need.
Where you're based
Your potential clients or customers will need to know where you’re based. This is a key factor as to whether they will end up using your business. If you’re a high street shop, an address is vital, as otherwise people won’t know where to find you! Likewise, if you’re a business offering services, customers may wish to make appointments for meetings, and will need to find your office address easily.
Having your address on your website is also a great way to boost your local Search Engine Optimisation (SEO), as google uses the users location to show the nearest companies to them. This could mean that even if you aren’t normally at the top of the Search Engine Results Page (SERP), if the user is located close to your address, your website’s ranking may jump to the top when they search for a business like yours.
These three elements will help you structure your homepage correctly, and ultimately help reduce your bounce rate. This is the number of times a user clicks straight back off your website after they’ve landed on the page. The more relevant the information given to people, the more likely they are to continue their journey through your website.
Let's all get creative together
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