Google Ads

When users arrive on a website via Google, the responsibility of converting them into customers lies squarely with the website itself. To ensure maximum effectiveness, we conduct a website audit before launching any Google Ads campaign. This allows us to identify potential improvements and recommend tailored adjustments to your website’s pages or content. These suggested tweaks aim to optimise performance, enhance user experience, and increase the likelihood of converting visitors into customers.

Google Ad campaigns deliver the best results when users are directed to content that precisely matches their expectations. This is why campaign-specific landing pages are essential. When users click on an ad, they anticipate being taken directly to relevant and targeted information. If they are instead directed to a generic webpage without the content they were searching for, the likelihood of them leaving immediately – known as a bounce – increases significantly. We may suggest creating dedicated landing pages tailored to each campaign, ensuring they meet user expectations, helping reduce bounce rates, and improve overall campaign effectiveness.

Our approach involves employing a strategic combination of advertisements within a comprehensive Google Ads campaign. These ads will be meticulously designed to direct users to various targeted landing pages. This method allows us to evaluate the performance of each page effectively, helping us determine which content resonates most with the audience.

Before launching any Google Ad campaigns, we conduct a thorough analysis using Google Keyword Planner.  This essential tool enables us to assess search volumes and key performance metrics for an existing list of keywords. Additionally, it provides valuable insights by suggesting new keyword ideas, ensuring our campaigns remain competitive and relevant. By leveraging this data, we can strategically target the most effective keywords, optimising both reach and overall campaign performance.

As part of our commitment to delivering optimal results, we conduct weekly reviews of Google Ad campaigns. This process ensures that campaigns remain efficient, relevant, and competitive in an ever-changing digital landscape. During these reviews, we will analyse performance data to fine-tune various aspects. This includes adjusting bidding strategies to ensure the budget is allocated effectively, refine location targeting to reach the most relevant audience, and fine-tune keywords to enhance campaign performance.

At the core of our ethos is a commitment to maintaining full transparency with our clients. We understand that deciphering complex data can be overwhelming, which is why we prioritise producing Google Ad reports that are both straightforward and accessible. Our reports are designed to communicate key insights without the clutter of confusing statistics, enabling you to make informed decisions with confidence.

To maximise the effectiveness of your Google Ads campaigns, it’s essential to adopt a data-driven approach. This means consistently monitoring performance to ensure advertising efforts yield measurable results. By linking campaigns with Google Analytics, we can provide a clear overview of user behaviour and engagement. Additionally, we set up conversion tracking, enabling the monitoring of key metrics and understanding customer behaviour throughout the user journey. This level of insight allows you to identify which actions – such as purchases, sign-ups, or downloads – are directly contributing to your goals.

Advertising campaigns, much like the websites they direct traffic to, should be treated as dynamic and adaptable entities. A static campaign risks becoming outdated, failing to resonate with its audience, and ultimately losing effectiveness. This iterative approach ensures campaigns remain relevant, engaging, and aligned with overarching business objectives. This is achieved through things like regular updates to creative content, keyword optimisation, and audience targeting.