Case Study

Authentic Asia

Packaging that packs a punch

Authentic Asia, a distinguished brand from The FoodFellas (part of the CPF Group), is dedicated to delivering the most authentic regional Asian cuisines, all with the convenience of expertly prepared frozen meals. Each dish is carefully crafted to capture the flavours and traditions of its region, ensuring a genuine culinary experience for consumers seeking both taste and ease.

To support the recent launch of their frozen range, we have carefully crafted a series of packaging designs tailored to make these products shine in a busy wholesale market. Each design has been thoughtfully created to capture the essence of Asian culinary traditions, ensuring that Authentic Asia stands out both visually and in quality. This attention to detail not only elevates the brand’s presence but also makes it easier for customers to recognise and choose genuine Asian flavours with confidence.

→ Branding

→ Graphic design

→ Print

→ Packaging

......
Anthony Gardiner
Communications Director

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