Sparkling new website for Ely Fireworks
Ely Fireworks, organised by the Ely Community Events Team (ECET)—a collaboration of local organisations and groups—hosts the renowned annual fireworks display behind Ely Cathedral. All proceeds from the event are reinvested directly into the local community, providing vital support to organisations, activities, and worthy causes throughout the area.
In preparation for the 2025 display, we partnered with Ely Fireworks to develop a comprehensive logo and brand identity, ensuring a cohesive and recognisable presence. This branding initiative was complemented by the launch of a new eCommerce website, empowering the organisers to sell tickets online with ease. Additionally, we designed and printed a suite of promotional materials—including flags, roadside banners, and posters—to maximise event visibility and engagement.
In preparation for the 2025 display, we partnered with Ely Fireworks to develop a comprehensive logo and brand identity, ensuring a cohesive and recognisable presence. This branding initiative was complemented by the launch of a new eCommerce website, empowering the organisers to sell tickets online with ease. Additionally, we designed and printed a suite of promotional materials—including flags, roadside banners, and posters—to maximise event visibility and engagement.
→ Logo
→ Branding
→ Website
→ eCommerce
→ Posters
→ Banners
→ Flags
Book tickets in a flash
The introduction of digital ticketing allows members of the public to purchase tickets online and receive a digital ticket featuring a QR code, which is simply scanned at the gate upon arrival. This streamlined solution not only enhances convenience for attendees but also significantly reduces administrative workload for the event team, eliminating the need for issuing physical tickets.
The new Ely Fireworks branding is seamlessly integrated across every touchpoint, ensuring a cohesive and recognisable experience for customers. From the initial marketing materials to the ticket purchasing process on the website, and right through to the emails received post-purchase, every element reflects the new brand identity. This consistency not only strengthens brand recognition but also reinforces trust and professionalism at every stage of the customer journey.
The new Ely Fireworks branding is seamlessly integrated across every touchpoint, ensuring a cohesive and recognisable experience for customers. From the initial marketing materials to the ticket purchasing process on the website, and right through to the emails received post-purchase, every element reflects the new brand identity. This consistency not only strengthens brand recognition but also reinforces trust and professionalism at every stage of the customer journey.
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Anthony Gardiner
Communications Director
