Case Study

T4 x Simply Roasted Crisps

Freshly packed ideas with crisp packaging design

T4 Bubble Tea stands as the UK’s largest and most established bubble tea brand, renowned for its unwavering commitment to quality and heritage. Founded in Taiwan in 2004, T4 was built on the philosophy of connecting people through a cup of tea. Every beverage is meticulously crafted using only the finest whole tea leaves—never tea bags or powders—ensuring an authentic and premium experience for every customer.

In partnership with Simply Roasted, T4 has introduced three new crisp flavours, now available across its network of 60+ bubble tea shops throughout the UK. Our collaboration with both teams encompassed the development of T4 branded packaging for each flavour, designed to reflect the brand’s identity while meeting Simply Roasted’s exacting specifications. This initiative represents T4’s ongoing dedication to innovation and quality, further enhancing its offering for customers nationwide.

→ Graphic design

→ Packaging

→ Print

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Anthony Gardiner
Communications Director

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