Case Study


Safety comes First

FirstGroup is a leading private sector provider of public transport, with more than 1.5m passengers relying on them every day. As part of the Group, First Rail is the UK’s largest rail operator, comprising Avanti West Coast, GWR, South Western Railway, Hull Trains and Lumo.

As part of FirstGroups’ BeSafe employee safety campaign, running across all 8 rail operators within the Group, a strong cohesive identity was formed around the 6 Golden Rules. This was bought to life through posters, animation for team briefings, point of sale and a newsletter for each train operator.

→ Branding

→ Graphic design

→ Signage

→ Print

→ Reports

→ Video

Anthony Gardiner
Communications Director
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